Rénov Pro Toloche

Name: Rénov Pro Toloche - Brand, static site and search campaign for a renovation company
Creator: OSOM
Published: 2026-09-02

Thirty-six days from launch to the first request

Brand, site and search campaign for a renovation company working across six cantons

Identité de marqueSite AstroSEO localGoogle Ads

Explore the site

02 · Context & Challenge

The client

Rénov Pro Toloche renovates the building envelope — roofing, timber framing, façades, sandblasting, insulation, joinery, masonry. Teams working across six cantons from Crémines. A company, not a lone tradesman: that is what lets it take on a project from start to finish, and precisely what its absence online told nobody.

The challenge

No digital presence at all, in one of the most contested trades there is. Renovation is a market where ad auctions are expensive, where every canton has firms established for twenty years, and where the homeowner searching compares several quotes before picking up the phone. The company had to exist quickly, with no brand-awareness budget.

Constraints

•A saturated sector with high advertising auction prices
•Private clients who decide within seconds, on a phone
•No usable site photography at the outset — everything to sort through
•A single, non-renewable advertising envelope of 400 francs

Business stakes

Bring a company into existence online and get it real enquiries, on a media budget that leaves no room for guesswork. What this page describes is evidence of method, not a promise: a result obtained once, under given conditions, cannot be guaranteed in advance.

03 · Our approach

Package

Essential

Duration

3 months

Build the brand before the site

Toloche is the asset; 'Rénov Pro' is the most ordinary descriptor in the trade. Vectorised logo pack, guidelines and business card — so that there is something to recognise in the first place.

A site that loads on a building site

Static Astro, no database. Twenty-four documented projects, each with before and after photographs. Mobile first without compromise: private clients decide with a thumb on the screen, often on a single bar of signal.

Measure before optimising

Two days of delivery were enough to reveal that 46% of the budget was going to bathtub replacements — a trade the company does not practise. The account was running on the default setup: a single ad group, one generic ad, broad match keywords.

Rebuild the campaign

One group per intent, one ad per group, one landing page per ad. Phrase and exact match only, sixty-seven negative keywords. Targeting on actual presence in the area, never on interest in the area — for a trade that requires travelling to the client, that distinction is worth half the budget.