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Renovation · Crémines, Bern · 2026
The work shows. Trust follows.
The renovation work and photographs are Toloche’s. At OSOM Labs, we connect the brand, website and campaign: show the work, explain the services and turn searches into first enquiries.
Drag across the photo, or use the slider with the keyboard arrow keys.
The façade, shutters and plinth form a coherent whole again. Two photographs of the same project let visitors see what has changed.
Photographs taken at two stages of the project.
Toloche project photographs · interactive presentation by OSOM Labs
The OSOM Labs contribution
We bring the before and after photographs together in a custom comparison tool. Visitors choose a project, move the divider and inspect the completed work. The images document Toloche’s craft; our contribution is to make them easy to explore.
Your selection follows you through to contact.
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Rénov Pro Toloche renovates the building envelope: roofing, timber framing, façades, sandblasting, insulation, joinery, masonry. Teams working across six cantons from Crémines. A company, not a lone tradesman: that is what lets it take on a project from start to finish, and precisely what its absence online told nobody.
No digital presence at all, in one of the most contested trades there is. Renovation is a market where ad auctions are expensive, where every canton has firms established for twenty years, and where the homeowner searching compares several quotes before picking up the phone. The company had to exist quickly, with no brand-awareness budget.
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Toloche is the asset; 'Rénov Pro' is the most ordinary descriptor in the trade. Vectorised logo pack, guidelines and business card, so that there is something to recognise in the first place.
We organised Toloche’s photographs and built a custom before and after comparison tool. Twenty-four projects are documented: eighteen pairs and six standalone photographs. Visitors compare the images by touch, mouse or keyboard, then explore the projects by property type.
Two days of delivery were enough to reveal that 46% of the budget was going to bathtub replacements, a trade the company does not practise. The account was running on the default setup: a single ad group, one generic ad, broad match keywords.
One group per intent, one ad per group, one landing page per ad. Phrase and exact match only, sixty-seven negative keywords. Targeting on actual presence in the area, never on interest in the area: for a trade that requires travelling to the client, that distinction is worth half the budget. Following the initial August assessment, the campaign was relaunched on 18 September 2026.
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Bring a company into existence online and get it real enquiries, on a media budget that leaves no room for guesswork. What this page describes is evidence of method, not a promise: a result obtained once, under given conditions, cannot be guaranteed in advance.
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Source: As recorded by OSOM Labs on 9 October 2026 · Google Ads and contacts received | Period: 3 August–9 October 2026 inclusive, with the campaign resuming on 18 September. Same-day figures are provisional. Contacts and their Ads origin are as recorded by OSOM Labs; automated enquiry tracking remains incomplete.
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