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CASE-01 · Case study
Professional training 60+ | Suisse
2.4 million organic views
25,630 clicks to website | +3,857 followers | 14x more efficient than ads
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Culture Peinture is a professional training organisation targeting seniors (60+). Their mission: teach decorative painting and offer a fulfilling career change.
CHF 1,000/month spent on Google Ads with disappointing results: high acquisition cost and low conversion rate.
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Study of Facebook/Instagram behaviour of the senior target audience
Creation of adapted formats: educational carousels, inspiring Reels
30+ creative publications optimised for engagement
Responding to comments, interactions, community animation
Adjustments based on real-time engagement metrics
Detailed performance reports with recommendations
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Make client acquisition profitable through organic reach and build an engaged audience to reduce dependency on paid advertising.
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Source: Meta Business Suite + Google Analytics 4 | Period: Jan - Jul 2025 (200 days)
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"Thank you to the entire OSOM team who manage my social media with great efficiency, a special thanks to Camilo for his commitment and professionalism! Highly recommended"
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