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We explore.We learn.We share.
An honest journal of what we test and what we learn.
An honest journal of what we test and what we learn.
Many companies have bought AI licences. Few actually use them. It's not a tool problem. It's an integration problem. Where to start, in what order.
Can you, on a simple laptop, build an AI that reads a chest X-ray and detects pneumonia? The answer holds in one concept: Transfer Learning.
Jean-Marc is 50 and has always had WordPress. We propose Next.js. His question: "If you disappear, what do I do?" The honest answer nobody gives.
A real dialogue where the AI gets caught flattering, admits it doesn't understand its own functioning, and a dog listening to Bach becomes the best analogy.
When you searched "pizza Sion" on Google, AI was already auto-completing. YouTube, Spotify, Netflix... AI was everywhere. ChatGPT just gave it a face.
A video of a president declaring war. A photo of an explosion at the Pentagon. All of it existed. All of it was fake. How do you know what's real?
"AI will revolutionise your marketing." We use these tools every day. Here's what we actually observe, far from the promises.
Everyone talks about ChatGPT. Few people know what GPT stands for, or what happens when you ask a question. It's not magic. It's something else.
Most Swiss SMEs we meet have a website that generates no enquiries. No organic traffic, no conversion, no tracking. We see the same mistakes everywhere.
A stock-analysis algorithm, 174 assets scanned every day. After six months of measurement, it delivered its verdict: don't listen to it. Since then, it has become a coach that would rather refuse to advise than advise wrongly.
"We show results.
Never the recipe.
We document. We share
what actually works."
Real cases. Verifiable figures. No jargon.
Before we talk. Metrics first.
Honest learnings. Mistakes included.
These explorations help us better serve our clients.
Curious to see what AI can do for you?
Curious to see how we can help.