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Our explorations. Our discoveries. Our learnings.
An honest journal of what we test and what we learn.
These explorations help us better serve our clients.
Curious to see what AI can do for you?
When you searched "pizza Sion" on Google, AI was already auto-completing. YouTube, Spotify, Netflix... AI was everywhere. ChatGPT just gave it a face.
A video of a president declaring war. A photo of an explosion at the Pentagon. All of it existed. All of it was fake. How do you know what's real?
"AI will revolutionise your marketing." We've been exploring these tools for two years. Here's what we actually observe -- far from the promises.
Everyone talks about ChatGPT. Few people understand what actually happens. It's not magic. It's not intelligence. It's something else.
GPT-3, GPT-4, ChatGPT... These letters are everywhere. Behind the acronym lies an architecture that changed the world of AI.
"We show results.
Never the recipe.
We document. We share
what actually works."
Real cases. Verifiable figures. No jargon.
Before we talk. Metrics first.
Honest learnings. Mistakes included.
Curious to see how we can help.