OSOM Methodology

How we transform
SMEs into digital leaders

Measurable results. A data-driven methodology. Every project in Western Switzerland with documented ROI.

4 steps.
Measurable results.

Analysis of 8 critical dimensions. Scoring across 47 points. Opportunity identification and ROI prioritisation.

Performance / SEO / Content / UX / Conversion

Benchmark of your competitors across 5 dimensions. Identification of gaps and hidden opportunities.

Keywords / Content / Authority / UX / Conversion

Progressive prioritisation: quick wins, momentum, leadership. Not everything at once. Maximised ROI.

Months 1-3 / Months 4-9 / Months 10-18

Real-time dashboard. Automatic alerts. Response within 24h, not 1 month.

Acquisition / Engagement / Conversion

First visible results within 90 days.

Methodology developed following the Swiss Federal Diploma in Digital Marketing

SAWI Lausanne - Swiss marketing training centre