MET-01Methodology

FRENCH SWITZERLAND

How weapproachan OSOM project.

Four steps calibrated in French-speaking Switzerland. First verifiable review at 90 days.

90days — first verifiable review

Let's discuss your project See the method

MET-01Methodology

How we approach an OSOM project

Four steps calibrated for Western Switzerland. First verifiable review at 90 days.

Let's discuss your project See our work

01Diagnostic
02Competitive analysis
033-horizon strategy
04Continuous monitoring

Method

4 steps

Origin

SAWI diploma

First signal

90 days

Scope

Swiss SMEs

4 steps.
Measurable results.

Diagnostic

Analysis of 8 critical dimensions. Scoring across 47 points. Opportunity identification and prioritisation by efficiency.

Performance / SEO / Content / UX / Conversion

Competitive analysis

Benchmark of your competitors across 5 dimensions. Identification of gaps and hidden opportunities.

Keywords / Content / Authority / UX / Conversion

3-horizon strategy

Progressive prioritisation: quick wins, momentum, leadership. Not everything at once. Maximised efficiency.

Months 1-3 / Months 4-9 / Months 10-18

Continuous monitoring

Real-time dashboard. Automatic alerts. Response within 24h, not 1 month.

Acquisition / Engagement / Conversion

First verifiable review within 90 days.

Methodology developed following the Swiss Federal Diploma in Digital Marketing

SAWI Lausanne - Swiss marketing training centre

Ready?

Let's discuss your project

How we approach an OSOM project

4 steps.Measurable results.

Diagnostic

Competitive analysis

3-horizon strategy

Continuous monitoring

Ready?

How we approach an OSOM project

4 steps.Measurable results.

Diagnostic

Competitive analysis

3-horizon strategy

Continuous monitoring

Ready?

4 steps.
Measurable results.

4 steps.
Measurable results.