"How much for a website?" It's the question we get most often. And the honest answer is: it depends. Not because we want to dodge the question, but because the gaps are real — from CHF 500 to CHF 100,000. The problem is that nobody explains why. We will.
The real price ranges in Switzerland — no nonsense
We compared offers on the Swiss French-speaking market in 2026. Here's what we observe:
Template / site builder (CHF 500 - 3,000)
Freelancer / solo developer (CHF 3,000 - 10,000)
Agency (CHF 8,000 - 50,000)
Complex projects (CHF 50,000 - 150,000+)
Why prices vary so much
A CHF 3,000 site and a CHF 30,000 site can look identical on screen. The difference is invisible — but it determines your results.
What costs money (and matters):
What SHOULDN'T cost a lot:
The one-price trap
Many SMEs compare prices as if a website were a standard product. "One quotes 5,000, the other 15,000, I'll take the cheaper one." It's logical — and it's a trap.
What we observe with our clients:
The real question isn't "how much does it cost" but "how much does it return".
A painter craftsman from Valais invested in a complete digital strategy. Result: 688 measured conversions, a cost per conversion of CHF 9.4, a 14x ROI. His website brings him more than his best salesperson.
Conversely, a CHF 3,000 site without SEO or strategy = a sleeping investment. Zero clients in 3 years = CHF 3,000 wasted.
Monthly fee vs one-off payment
In Switzerland, the classic model is one-off payment: you pay a sum, the site is delivered, done. It's simple. But it's a problem.
The one-off payment problem:
The monthly model (what we do at OSOM):
The calculation:
It's a model choice, not a budget choice. Both approaches exist and are legitimate. But if your goal is to generate clients via your website, the monthly model with support delivers better results — that's what we observe in the field.
How to choose (honestly)
We're not going to tell you "choose OSOM". We'll give you objective criteria to evaluate any provider:
1. Ask for results, not promises
"Show me a client whose site generates measurable leads." If the provider can't answer — that's a signal.
2. Be wary of quotes without questions
A provider who gives you a price without understanding your business, your clients and your objectives will build a generic site. A good provider asks questions before quoting.
3. Check what happens after delivery
The site is delivered. And then? If the answer is "nothing", you'll have a site that ages on its own. Ask what support is planned.
4. Compare total cost over 3 years
A CHF 5,000 site + CHF 8,000 redesign after 2 years = CHF 13,000 over 3 years.
A CHF 1,500/month site with ongoing SEO = CHF 9,000 over 6 months, then the option to continue or not.
5. Audit your current site
Before deciding anything, measure what your site does today. We've built a free SEO audit tool that gives a score and concrete insights in seconds.
Key takeaways
Prices range from CHF 500 (template) to CHF 150,000+ (complex platform). Both are legitimate depending on the need.
The price difference comes from strategy, content and support — not the number of pages.
A site without SEO or strategy is a sleeping investment, regardless of its price.
The monthly model with support delivers better results than one-off payment without follow-up.
The real question isn't "how much does it cost" but "how much does it return".