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Professional training 60+ | Suisse
2.4 million organic views
25,630 clicks to website | +3,857 followers | 14x ROI vs ads
Culture Peinture is a professional training organisation targeting seniors (60+). Their mission: teach decorative painting and offer a fulfilling career change.
Massive investment in paid advertising (10,000+ CHF/month) with disappointing results. High customer acquisition cost and low conversion rates despite a significant budget.
Make client acquisition profitable through organic reach and build an engaged audience to reduce dependency on paid advertising.
Study of Facebook/Instagram behaviour of the senior target audience
Creation of adapted formats: educational carousels, inspiring Reels
30+ creative publications optimised for engagement
Responding to comments, interactions, community animation
Adjustments based on real-time engagement metrics
Detailed performance reports with recommendations
Source: Meta Business Suite + Google Analytics 4 | Periode: Jan - Jul 2025 (200 days)
"Merci à toute l'équipe de l'agence OSOM qui s'occupe avec beaucoup d'efficacité de mes réseaux sociaux, un merci tout particulier à Camilo pour son engagement et son professionnalisme ! Je recommande fortement"
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