Foyer de Charité Dents-du-Midi

Reviving a digital presence asleep for 55 years

A full rebuild and acquisition groundwork for a retreat unlike any other in French-speaking Switzerland

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02 · Context & Challenge

The client

The Foyer de Charité Dents-du-Midi has welcomed spiritual retreats in Bex for more than 55 years — the only one of its kind in French-speaking Switzerland. A place of silence and renewal, carried by a faithful community, yet whose online presence no longer reflected any of that singularity.

The challenge

A dated website, a dormant base of 2,500 contacts, no social presence and no way to measure conversion. The Foyer ranked on its own name, but stayed invisible to anyone simply searching for “a spiritual retreat in Switzerland” — and therefore to a whole generation of 40-to-60-year-olds who didn't yet know it.

Constraints

•A faithful, older audience not to unsettle
•The quiet of a spiritual place to preserve — no marketing overstatement
•A team to make autonomous once the project is delivered
•A non-profit institution budget

Business stakes

Give the Foyer a clear, measurable digital entry point that speaks to regulars and newcomers alike — without ever betraying the calm of the place.

03 · Our approach

Package

Evolution

Duration

12 months

Understand before rebuilding

Three years of GA4 data cross-referenced with the CRM base to map the real audience: who comes, who gives, who hesitates. Strategy built on facts, not assumptions.

Rebuild the site

A new Astro site, mobile-first, 53 pages. Six clear retreat formats — 6 days, weekends, couples, families, day retreats, marriage preparation — and a readable programme.

Lay the acquisition groundwork

GA4 and Search Console to measure, a segmented GDPR-compliant Brevo newsletter for the 2,010 contacts, Facebook and Instagram accounts to open a social presence.